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Case studyDEKA Dental Lasers

The system behind growth

Connecting education, the website and sales for a dental laser maker.

Company
DEKA Dental Lasers
Business
CO₂ and Nd:YAG dental laser systems
Buyers
Dentists, periodontists and oral surgeons
Engagement
Fractional commercial growth office
01Challenge

A dental laser is a significant decision. Dentists need to understand its clinical uses, its place in their practice and the support behind it — and DEKA’s courses and clinicians already built that confidence.

DEKA had strong assets: advanced technology, established clinical relationships and a deep commitment to education. The opportunity was to connect those moments through one coordinated marketing and sales process.

The questions to answer

  • What happens after someone attends a course?
  • How does a prospect reach the right sales representative?
  • Which contacts are ready for another conversation?
  • Where are opportunities progressing, and where are they stalling?
02Solution

Three connected priorities

  • Sales foundation

    Strengthen the system

    • Salesforce redesigned
    • Database cleaned and segmented
    • Sales team trained

  • Website

    A bigger role in the sale

    • Rebuilt around education
    • Simpler navigation
    • Products, courses, inquiries

  • Education

    Extend every course

    • Messaging and video
    • Event and sales content
    • A follow-up roadmap
03Execution

How it went live

Anchor as DEKA’s fractional commercial growth office, beside its leadership and sales team.

  1. Commercial strategy
  2. Website strategy and development
  3. Salesforce restructuring
  4. Database segmentation
  5. Educational content
  6. Event marketing
  7. Sales enablement
04Result

The foundation in place

In progress · Phase one complete

Delivered

  • Salesforce restructured
  • Database cleaned and segmented
  • Sales team trained
  • Website rebuild advanced
  • Education and event content produced

Measuring next

  • How prospects move from a course to a sales conversation
  • Where opportunities progress, and where they stall
  • Which content gives reps a reason to reconnect

Why it worked

  • A clean foundationFocused outreach, clear ownership and structured follow-up.
  • A site for the decisionAnswers the questions buyers ask at every stage.
  • Education that lastsEach course and demo feeds the next conversation.
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What happens next

  1. A conversationA strategist replies within one business day.
  2. The diagnosisWe find the one constraint holding growth back.
  3. The planWhat to fix first, who does it and how it is measured.

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