What we measure
- Search rankings
- Maps & listings
- AI answers
Visibility
Patients can’t book a practice they never find. Healthy means showing up first for the treatments you want. When it slips, we fix listings, pages and local signals.
Anchor Your Practice
Growth operating system for your practice
We combine healthcare expertise, intelligent technology, and hands-on execution to help your practice attract more patients, convert more opportunities, and continually improve performance.
Patients choose a practice in minutes, usually after hours, on a phone. If they can’t find you and book, the chair stays empty.
Most practices never see where those patients went.
The Anchor Operating System
Meet your practice’s growth operating system
We took the knowledge, proven strategies and processes our healthcare experts use every day and built them into one intelligent operating system. Anchor OS continuously monitors the drivers of practice growth, identifies what needs attention, prioritizes opportunities, and helps our team turn insights into action.
Your practice
Form AC-05
Monthly growth review
Plan of care
John Venner
Diagnose
Identify the constraint.
We audit search, calls, booking and reviews to find the one thing holding growth back.
Plan
Determine what will have the greatest impact.
We rank the fixes by impact and agree the plan, budget and timing with you.
Execute
Put the right people and tools to work.
Our team builds and runs the work: pages, ads, listings, reviews and follow-up.
Measure
Show what changed.
Every change is tracked against where you started, in one report you can read.
Improve
Continuously refine and repeat.
Each month starts from what changed and moves on to the next constraint.
Monthly growth review
Plan of care
Diagnose
Identify the constraint.
We audit search, calls, booking and reviews to find the one thing holding growth back.
calls missed after 5pm
Plan
Determine what will have the greatest impact.
We rank the fixes by impact and agree the plan, budget and timing with you.
3 fixes, booking first
Execute
Put the right people and tools to work.
Our team builds and runs the work: pages, ads, listings, reviews and follow-up.
live 12 Nov
Measure
Show what changed.
Every change is tracked against where you started, in one report you can read.
+18% new patients
Improve
Continuously refine and repeat.
Each month starts from what changed and moves on to the next constraint.
next: reviews
Features
Ten loops for one healthier practice
Ten interconnected operating loops continuously evaluate the systems that attract patients, convert opportunities, build trust, and sustain practice growth. Instead of simply reporting what happened, Anchor identifies what needs attention and helps make it better.
What we measure
- Spend pacing
- Cost per patient
- Search terms
Advertising
Paid demand should fill chairs, not just clicks. Healthy means spend paced to open appointments. When it drifts, we reshape budgets, terms and targeting.
What we measure
- Speed
- Mobile
- Broken paths
Website
The site is where most patients decide. Healthy means fast pages that lead to booking. When something breaks, we repair it and test the path.
What we measure
- Response time
- Online booking
- Call answer rate
Conversion
Interest only counts once it’s booked. Healthy means every inquiry hears back fast. When leads leak, we tighten follow-up and booking.
What we measure
- Review volume
- Rating trend
- Replies
Reputation
Patients read reviews before they call. Healthy means a steady flow of recent, answered reviews. When it stalls, we restart requests and responses.
What we measure
- Treatment pages
- Freshness
- Search coverage
Content
Answers earn trust before the first visit. Healthy means a clear page for every treatment you offer. When gaps show, we write and publish what’s missing.
What we measure
- Call tracking
- Attribution
- Reporting
Analytics
You can’t improve what you can’t see. Healthy means every patient traced to its source. When data goes dark, we fix tracking before anything else.
What we measure
- Check-ins
- Requests closed
- Open questions
Client Success
The partnership should feel looked after. Healthy means you always know what’s happening and why. When it lags, your strategist steps in.
What we measure
- Goals
- Service mix
- Market
Strategy
The plan has to fit the practice you’re becoming. Healthy means priorities that match your goals. When they drift apart, we reset the plan with you.
What we measure
- New patients
- Capacity
- Lifetime value
Growth
Knowing where the next patients come from. Healthy means growth the schedule can carry. When it stalls, we find and open the next channel.
Visibility
Patients can’t book a practice they never find.
Healthy means showing up first for the treatments you want. When it slips, we fix listings, pages and local signals.
What we measure
- Search rankings
- Maps & listings
- AI answers
Advertising
Paid demand should fill chairs, not just clicks.
Healthy means spend paced to open appointments. When it drifts, we reshape budgets, terms and targeting.
What we measure
- Spend pacing
- Cost per patient
- Search terms
Website
The site is where most patients decide.
Healthy means fast pages that lead to booking. When something breaks, we repair it and test the path.
What we measure
- Speed
- Mobile
- Broken paths
Conversion
Interest only counts once it’s booked.
Healthy means every inquiry hears back fast. When leads leak, we tighten follow-up and booking.
What we measure
- Response time
- Online booking
- Call answer rate
Reputation
Patients read reviews before they call.
Healthy means a steady flow of recent, answered reviews. When it stalls, we restart requests and responses.
What we measure
- Review volume
- Rating trend
- Replies
Content
Answers earn trust before the first visit.
Healthy means a clear page for every treatment you offer. When gaps show, we write and publish what’s missing.
What we measure
- Treatment pages
- Freshness
- Search coverage
Analytics
You can’t improve what you can’t see.
Healthy means every patient traced to its source. When data goes dark, we fix tracking before anything else.
What we measure
- Call tracking
- Attribution
- Reporting
Client Success
The partnership should feel looked after.
Healthy means you always know what’s happening and why. When it lags, your strategist steps in.
What we measure
- Check-ins
- Requests closed
- Open questions
Strategy
The plan has to fit the practice you’re becoming.
Healthy means priorities that match your goals. When they drift apart, we reset the plan with you.
What we measure
- Goals
- Service mix
- Market
Growth
Knowing where the next patients come from.
Healthy means growth the schedule can carry. When it stalls, we find and open the next channel.
What we measure
- New patients
- Capacity
- Lifetime value
Dashboard
Know what’s working
Know what’s working
Know what happens next
Your dashboard brings the health of your practice’s growth systems into one place: what is improving, what needs attention, what our team recommends, and what is actively being done. You get visibility into performance, priorities, and progress, not just another report.
Brightwater Family DentalAnchor OS
- Measure
- Find
- FixWeek 3
- Repeat
October, week 3
Growth health
76Up 4 since September, 28 since the start
This month’s constraint
Visibility
Needs attention · the one loop holding the rest back
62of 100, down 4
- Found
- Search visibility slipped for implants and Invisalign, the two services that bring the most revenue.
- Recommended
- Rebuild both service pages and close 14 gaps in the local listings.
- Anchor is doing
- Listings fixed across Google, Apple Maps and Yelp. The implant page is being rebuilt; Invisalign follows.Anchor team · due 8 November
Ten operating loops
Press one to open it
56
new patients a month · was 18
$130
per new patient · was $310
12.4%
of visits book online · was 4.0%
Illustrative screen
Pricing
Pick your level
Every tier runs the whole operating system. What changes is how much of it is in motion at once.
Essential
From $X,XXX / month
Maintain operational health and execute core growth fundamentals at an accessible entry point.
- 20–30
- service hours a month
- Monthly
- reviews of all 10 loops
- 1
- paid channel: search
What it covers
Operational focusStandard
Maintain current market position, capture existing high-intent search demand, and resolve baseline operational friction.
Monitoring & diagnosticsStandard
Core monitoring across all 10 clinical growth loops with standard monthly diagnostic reviews.
Paid acquisition channelsStandard
Google Ads / core search ads focused on high-intent patient acquisition.
Strategic initiativesStandard
Focused execution addressing one primary strategic priority at a time.
Monthly task capacityStandard
Baseline monthly task execution (roughly 20–30 service hours per month).
Content & creativeStandard
Essential asset production and fundamental content updates.
Growth
From $X,XXX / month
Increase patient acquisition velocity, expand multi-channel reach, and actively build local market share.
- 40–60
- service hours a month
- Weekly
- optimization in the critical loops
- 3
- paid channels: search, social and retargeting
What it covers
Operational focusExpanded
Active practice expansion, continuous conversion rate optimization, and multi-channel patient acquisition.
Monitoring & diagnosticsExpanded
Full continuous monitoring across all 10 loops with weekly optimization in critical growth areas.
Paid acquisition channelsExpanded
Expands beyond search to include paid social media advertising (Meta / Instagram / Facebook) and retargeting.
Strategic initiativesExpanded
Capacity to run multiple active initiatives simultaneously alongside recurring operations.
Monthly task capacityExpanded
Intermediate implementation velocity (roughly 40–60 service hours per month).
Content & creativeExpanded
Essential asset production and fundamental content updates.
Accelerate
From $X,XXX / month
Aggressive market leadership, multi-location expansion, and continuous multi-channel dominance.
- 75–110+
- service hours a month
- Real-time
- monitoring and anomaly alerts
- Every
- channel, including connected TV
What it covers
Operational focusMaximum
Maximum patient acquisition capacity, aggressive competitive displacement, and continuous full-funnel testing.
Monitoring & diagnosticsMaximum
High-frequency, continuous diagnostic monitoring and real-time anomaly detection.
Paid acquisition channelsMaximum
Full omni-channel media engine including search, paid social, connected TV / OTT, video ads, and programmatic display.
Strategic initiativesMaximum
Continuous strategic execution, rapid rollout of new clinical service lines, and multi-location scaling.
Monthly task capacityMaximum
Maximum operating throttle and priority execution capacity (roughly 75–110+ service hours per month).
Content & creativeMaximum
High-volume creative asset packages, multi-variant ad testing, and customized patient journey assets.
Support & cadenceIncluded
Direct access to senior healthcare practice strategists, ongoing live experimentation, staff coaching, and priority response times.
In every plan
One connected engine
Every plan runs the full system. No tier is locked out of monitoring or reporting.
Throttle, not feature gating
Plans differ in how much we do, not in what you get.
Included in every tier
The health score, call tracking, review engine and monthly report come with every plan.
Coaching
More patients are just the beginning
We get the phone ringing. Our consultants work with your team on site so every call becomes care.
- RingAnchor OS
- AnswerFront desk, call handling
- BookIntake, scheduling
- TreatCase acceptance, patient experience
Who we help
Specialized growth systems for healthcare practices
Every healthcare specialty has its own challenges, patient journey and openings for growth. Our team knows those differences and brings the technology, expertise and operating systems to help practices perform at their best.
01
TMJ & orofacial pain
Patients who don’t know the treatment’s name, found by their symptoms.
Read the case study
03
Dental
New patients from search, booked online after hours.
04
Airway
A newer service line, explained before it is sold.
05
Veterinary
Pet owners who compare clinics by reviews first.
06
Medical aesthetics & med spa
Consultations booked from interest, not discounts.
07
Chiropractic
First visits that turn into a plan of care.
08
Primary care
A full panel of the patients you want to see.
09
Healthcare groups
One system across every location, read in one place.
Results
Already in practice
New patients a month1
+211%
18 → 56, from search
Cost per new patient2
−58%
$310 → $130, budget flat
Online booking rate3
3.1×
4.0% → 12.4% of visits
Brightwater Family Dental, a three-chair family practice, over nine months. Read the case study
- New patients booked from search, first-quarter monthly average against the ninth month.
- Ad spend divided by new patients from paid search, same periods; budget $3,000 a month.
- Share of website visits that ended in a booked appointment, same periods.
Testimonials
Growth stories from real practices
Dr. Freeman on what changed
Once people understood how we could help them sleep better, live pain-free, and avoid surgery, our phones started ringing like never before.
Brightwater Family Dental
Most people look for a dentist after the kids are in bed. Now they can book right then.
TMJ & Sleep Therapy Centre of St. Louis
We went from guessing which calls were real to a schedule full of the right patients.
Cedar Ridge Physical Therapy
Four fields instead of eleven. That one change filled our evaluation slots across all four clinics.
Get Started
Ready to grow a stronger practice
Put your practice growth system to work. Identify your opportunities, choose your level of support, and start improving what matters.