Start a conversation
Anchor OS One system, ten operating loops Measure it, find the constraint, fix it, then measure again. Explore Anchor OS Healthcare Anchor Your Practice Patient acquisition, reviews and reporting, all one system. Visit Home Services Anchor Your Service The company homeowners find first, trust most and call back. Visit Restaurants Anchor Your Menu More orders from DoorDash, Uber Eats and Grubhub every week. Visit

Not one of the three? Custom systems

Case studyRestaurantsHarbor & Vine Kitchen

Ordered again and again

A two-location kitchen on every delivery app, and buried on all of them.

Client
Harbor & Vine Kitchen
Location
Two kitchens
Model
Delivery-led neighborhood restaurant
Period
Ten months
+164%
Delivery orders a month
01Challenge

The kitchen wasn’t short on food people wanted. It was short on being seen — three marketplaces, three different menus, and a ranking that slipped every time a dish ran out.

Three marketplaces carried three different menus, the photos were years old, and the ranking slipped every time a dish ran out.

On the apps, the kitchen had

  • Three menus that never matched
  • Photos customers scrolled past
  • Dishes listed that had run out
02Diagnosis

What we found

The food was what people wanted. The listings hid it.

  • Ranking

    Listed everywhere, found nowhere

    Old photos and paused dishes pushed both kitchens down every app.

  • Menu

    Three menus, none of them right

    Each marketplace showed different prices, items and descriptions.

  • Repeat

    First orders, never a second

    Nothing brought a first-time customer back for another order.

03Solution

Three workstreams

  • Menus

    One menu on every app

    • One menu on every app
    • Sold-out dishes paused fast
    • New photos of bestsellers

  • Promotion

    Promotions for slow nights

    • Offers for slow nights
    • Judged on cost per order
    • Bundles from best pairings

  • Loyalty

    From first order to fifth

    • Repeat-order offers
    • A weekly sales read
    • Reviews answered daily
04Execution

How it went live

One menu went out to every app first, then promotions and loyalty ran week by week against the slow nights.

  1. Marketplace management
  2. Menu engineering
  3. Food photography
  4. Promotions
  5. Loyalty
  6. Reporting
05Result

Easy to find and easy to reorder

Delivery orders a month1

+164%

Both kitchens

Before1,150
After3,040

Repeat customer rate2

2.1×

Before14%
After29%

Cost per order3

−41%

In marketplace promotion

Before$6.80
After$4.00

Why it worked

  • One menu everywhereAccurate, current listings rose on every app.
  • Offers on slow nightsPromotion spent where it moved the most food.
  • A reason to come backFirst-time customers became regulars.
  1. Orders across all delivery marketplaces, first-quarter monthly average against the ninth month.
  2. Share of orders from customers who had ordered before, same periods.
  3. Marketplace promotion and ad spend divided by orders, same periods.
Case Studies

More results

Healthcare

Brightwater Family Dental

New patients, from 18 a month to 56, once booking opened after hours.

Read the case study

Home Services

Northline Heating & Air

Booked jobs, from 95 a month to 226, across the whole service area.

Read the case study
View all cases
Get Started

You’re next

On every app and found on none? The method that ran here is the one every engagement starts with.

What happens next

  1. A conversationA strategist replies within one business day.
  2. The diagnosisWe find the one constraint holding growth back.
  3. The planWhat to fix first, who does it and how it is measured.

Send an inquiry

We reply within one business day.

What’s it about